The thought of earning an income doing home-based business while taking care of kids and NOT missing their milestones at the same time at home is all the mothers wish. Before you decided to hand in your resignation letter, you need to figure out what type of home-based business you want and how to proceed with marketing this business.
There are many types of home-based businesses but not all of them are right for all people. You need to ask yourself these questions:
– Do I want to start my own business from scratch?
– Do I just want to join an MLM and sell for someone else?
– Do I want to sell physical products or digital products?
– Or do I just want to do all the work online or offline?
– Do I want help with my business or do I want to go solo?
– Do I just want to become an affiliate and sell other people’s online products?
– Is there any requirements, like permit or licenses needed?
Here’s the full list of home-based businesses you can consider:
MLM (Multi-level Marketing) / Direct Sales
It is a form of direct sales home business in which independent representatives sell goods and services from a company to an end consumer. The multi-level aspect refers to each representative’s ability to recruit and train other representatives and earn a commission on their reps’ sales. Most companies typically give you several ways to earn. First, you can profit by marketing the company’s products to others. You can also use the products yourself and essentially become your own customer.
Start-up costs are minimal.
You will likely need to pay for advertising and marketing, but how much you spend is entirely up to you. Good for mothers who are very good in sales!
Some of the MLM/ Direct Sales companies you can consider: NUskin, Tupperware, Amway, Atom, Thermomix or Dr Secret.
With the hype on e-commerce in our generation, selling online can be very easy as there are many platforms out there where you can set up your shop in less than 30mins. You can either get goods from a distributor or produce your own products like DIY hair clip accessories. The start-up cost is determined by how much you wish to invest in goods or material purchases. Some of the online selling platforms: Carousell, Shopee, Lazada, Qoo10, Etsy and Amazon.
You can also join the current trend of doing Live sales/auctions on Facebook/Tiktok if you are not shy!
You get exclusive distribution rights from the brand owner, either local or overseas and distribute to local or overseas retailers, supermarkets and departmental stores. You can also create your own brands, like Hyflux, Khong Guan biscuits, and Tiger Balm. Although this a quite a capital-intensive business model but you are in control of your own business and earn a better margin compared to the above 2 business models.
This is the kind of business you can work from home, but from time to time you might need to go out and meet your potential client like purchasers from the departmental stores to list your products, attend the trade fair or visit the factory.
While building your own brand or company can be difficult, you can consider doing a franchise business. Investing in a franchise can give you a framework that will help you with startup financing and training and give you the chance to strike out on your own. Some of the local franchise businesses you can consider; are 7-11, Old Chang kee, Ya Kun, Anytime Fitness.
There are a lot of services you can provide from home: hair and beauty salon, child-care services, party planning, home bakers, and food making.
For home bakers and people who love to cook, you can market your services on Facebook or Carousell.
And there are professional services if you’re good at something, like accounting, and administrative work, photography services, tuition services, Pet sitting/grooming and so on.
All these services can be easily marketed on platforms like Carousell, Facebook and Instagram.
These 2 platforms are a global freelancing platforms where you can sell your services online to businesses and independent professionals.
For photography and tuition business, I personally know 2 Dadpreneurs, Both Kelvin and John initially provided their services from home. John, a Maths specialist, has moved his services to open a tuition centre but still never fails to stop his Stay-at-home-Dad duty!
It is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a profit for each sale that you make. It is an ideal home business because it does not require much money to get started. You don’t have to produce, stock or ship product inventory, or deliver a service. You’re essentially paid for referring new clients and customers to other businesses. But you need a lot of hard work in doing that because it takes time to generate traffic to generate a substantial income. This is extremely good for mothers who have a wide network and are good in social marketing, but you must have good self-control, otherwise, you end up shopping yourself!
Marketing Your Home-Based Business
Once you have chosen the type of business you want to do, you will need to start marketing your new business. There are countless ways to do this online and offline.
Offline marketing would include business cards, flyers, attending your community events and networking, trade shows, consumer fairs, newsletter advertising, radio, school functions, catalogue distribution, mailing lists, brochures, seminars, and more. Use your creativity to come up with your own unique marketing ideas.
Online marketing strategies include link exchanges, search engines, autoresponders, online auctions/chats/seminars, email press releases, blogging, tutorials, and social marketing.
Marketing your home-based business takes a lot of work, consistency, time and commitment. Handing out a couple of business cards and throwing up a website is not sufficient. Work on as many of these marketing ideas as you can. Find out which ones really work for you and then expand on them.
Then try more!
One thing you must understand, you cannot treat your business as a hobby. If you want a successful home-based business with a full-time income, you have to work your business. If you know any programs that claim to make thousands a week for 5 minutes of work, please let us know.
In the meantime, start using some of these ideas and get your home-based business out there!
Good luck Mums!